IF YOU WANT A HARLEY-DAVIDSON
IT IS UNDERSTOOD THAT

YOU DON'T WANT A CAR OR BIKE

LIKE THE AVERAGE JANE OR JOE;

YOU NEED TO BE

DIFFERENT.

ONCE YOU HAVE ONE

IT IS EQUALLY ESSENTIAL THAT

IT DOESN'T LOOK EXACTLY LIKE

ANYONE ELSE'S,

SINCE THAT WOULD MAKE YOU

LIKE THEM.

HOW DIFFERENT

YOU DECIDE TO BE,

AND HOW THAT DESIRE

IS EXPRESSED IN THE BIKE,

IS WHAT MAKES THEM SUCH

ART FORMS ON WHEELS,

AND WHAT MAKES THEM SUCH

PSYCHOLOGICAL STATEMENTS

- ONE SELF.